New Managing Director hired for Kvaser’s European sales territory

13/02/2014 by Kvaser

Kvaser AB, a leading supplier of Controller Area Network (CAN) interfaces and software, has appointed Sven Sandén as the new Managing Director of Kvaser Europe AB. Responsible for Kvaser’s European network of Qualified Sales Representatives and Technical Associates, Sandén will be based at Kvaser’s headquarters in Mölndal, Sweden. He takes over from Michael Odälv, who has been promoted to Executive Vice President, Director of Marketing & Sales.

“Sven’s decades of relevant industry experience in sales, customer support and project management within a number of different European markets, including Eastern Europe and Russia, will be a great asset to our European sales network”, said Lars-Berno Fredriksson, president of Kvaser AB.

“Kvaser’s worldwide sales network has been strengthened considerably in the last year and there are many new products coming on stream”, commented Sandén. “It’s a great time to be joining this highly agile and innovative technology company and I am looking forward to further developing our customer relationships and collaborating with Kvaser’s international team to increase our sales volumes.”


About Kvaser:

With over 24 years of CAN development experience and more than 60 CAN-to-PC related products to its name, Kvaser AB ( is the CAN expert, bringing its deep knowledge in the field of CAN to industries that include Automotive, Avionics, Building Automation, Domestic Appliances, Hydraulic Equipment, Industrial Automation, Maritime, Medical, Military, Railway, Telecoms and Textiles.

A powerful and easy to use API that is common to all Kvaser interfaces has made Kvaser products popular among systems, as well as tool designers. Meanwhile, end users value Kvaser’s high quality, reliability and comprehensive third party support. OEM versions of Kvaser products are also available, making a cost efficient alternative to in-house development for many companies.

Kvaser is headquartered in Mölndal, Sweden, with regional offices in Mission Viejo, CA in the United States, and in Shanghai, China. Kvaser AB also has a global network of highly knowledgeable Qualified Sales Representatives and Technical Associates. To find the nearest Kvaser supplier to you, please visit


For media enquiries, please contact:

Michael Odälv, Executive Vice President, Director Marketing & Sales at Kvaser AB
Tel: 0046 (0) 31 886 344    E-mail:
Vanessa Knivett, Kvaser Media Relations
Tel: 0033 (0) 618 609 287    E-mail:

For media enquiries, please contact:


Kvaser Media Relations

Vanessa Knivett

Phone: +33 (0) 618 609 287